Rimmel London Make up eyeliner: Do you want a subtle line under your eye or do you prefer a sexy smokey eye look? With the Rimmel London Soft Kajal eye pencil, the choice is endless. This soft pencil is easy to apply and easy to blend for a faded look. Let your eyes speak with the Soft Kajal! Rimmel lets you be who you are. And just like London, Rimmel stands for cool, unpredictable and edgy. Self-expression without rules: be yourself, always real and accessible. Live the London Look!