L'Oréal Paris Préférence Ultra Platinum is a bleaching that colors the hair up to 9 shades lighter. The decoloration is suitable for lightening natural, uncolored hair and already colored hair. This decoloration from L'Oréal Paris has a formula that brightens strongly and brightens the hair up to 9 shades. The bleach can be applied to blond to brown hair. Préférence Ultra Platinum decoloration includes a strengthening conditioner. The conditioner nourishes the hair intensely and reduces hair breakage. This makes hair 5x stronger*. The conditioner is enriched with purple pigments that neutralize yellow undertones. You can use the conditioner several times after the color treatment. This way you keep the pure, platinum blonde color for extra long.